Book Review: Entrepreneurial StrengthsFinders

Entrepreneurial StrengthsFinders

Entrepreneurial-StrengthsFinder 2

By Jim Clifton

176 Pages, Gallup Press (September, 30, 2014

Hardcover – $21.95, eBook edition – $16.49

Reviewed by Chris Wendel

In a Nutshell – We go to great lengths to find our musical prodigies and five star athletes. Why not do the same for those with the best chances to grow a successful business?

Who’s it for? – Aspiring Entrepreneurs, Business Owners, School Administrators, Economic Developers, Politicians

Quote from author – “Innovation is essential, and we need it. But the real magic starts with entrepreneurs — with people who are born with the rare gift to build successful businesses.”

Are great innovators born or taught to succeed? The question has been bantered about in university halls and meeting rooms for decades. It’s generally recognized that ultra-successful business owners have personality traits that make them unique, yet quantifying these characteristics has never been easy.

Author and CEO of Gallup Jim Clifton knows all about global trends and America’s need to create jobs. His book The Coming Jobs War, published in 2011 highlighted how jobs and employment will be the world’s most valuable commodity in the coming decades. Armed with Gallup’s arsenal of behavioral research and polling information, Clifton’s latest effort, Entrepreneurial StrengthsFinder digs deep to find those traits one needs to build and sustain an impactful business.

The book is also one in of the successful books in the StrengthFinder franchise. Now Discover Your Strengths, a bestselling book in the series, presented an online assessment which enabled readers to identify which of 34 different human traits they were most proficient at. The overall message was that by focusing on the areas we are good at we can grow much faster and achieve much more than trying to slowing improve in the areas we are weak in.

The same strength finding concept can be applied to the self-employed who need to hire or contract out to strengths that compensate for the areas they are week in or managers that seek to build a team with complimentary skill sets.

In Entrepreneurial StrengthsFinder, Clifton teams up with Sangetta Bharadwaj Badal, a primary researcher at Gallup’s Entrepreneurship and Job Creation Initiative.  Badal took previous Gallup and StrengthFinder research worked for several years to develop a short test that measures 10 talents of success entrepreneurs.

Clifton is quick to point out the distinction between entrepreneurship and innovation. An entrepreneur is driven to act and to build, while an innovator is “a problem solver with a deep passion for improving something”. The inventor may have the new idea but the critical role is taken up by the entrepreneur who creates the business to sell that idea.

It’s important to remember that much of the emphasis of this entrepreneur identification has to do with how the personality of an entrepreneur not just influences how a solid idea comes to fruition, but how that personality affects the longer term growth and survival of a company.

The entrepreneurial version of StrengthsFinder comes with its own unique assessment, which is available for free with the purchase of the book or through the company web site. After taking the assessment, participants are ranked for their strengths as the following: Business Focus, Confidence, Creative Thinker, Delegator, Determination, Independent, Knowledge-Seeker, Promoter, Relationship-Builder, and Risk-Taker.

The assessment is the key component of the book. While most readers will want to see how their own strengths align, the Clifton emphasizes that the tool should be used for identifying young students who have the makeup high level innovators. Clifton firmly believes that many young entrepreneurs are passed over in our present education system and their huge potential never realized.

Imagine if we sought out the skills that highly successful entrepreneurs possess the same way we try to identify musical prodigies or five star athletes. Identifying the specific traits of a person who can take an innovation and change the world is the main message of this concise but important book.

Chris Wendel is an author and business consultant as well as a commercial lender with Northern Initiatives, a community development financial institution based in Marquette. Wendel lives and works in Traverse City and can be reached at

| Tagged , | Leave a comment

Book Review: “Hatching Twitter”

Hatching Twitter

A True Story of Money, Power, Friendship, and Betrayal

Hatching Twitter Cover

Written By Nick Bilton

2013, Portfolio Trade, 320 pages

Hardcover $17.00, eRead version $7.99

Reviewed by Chris Wendel

Four out Five Stars

Most of us have an image of an inventor shaped by the works of Edison, Bell, and the Wright Brothers:  Hardworking souls toiling through hours of experiments until a groundbreaking innovation is discovered. Such is not the case for the founders of the social online networking service Twitter. Through the entertaining book “Hatching Twitter” by Nick Bilton, we’re able to see firsthand how the success of Twitter is more happenstance melodrama than relentless persistence.

Bilton, a New York Times columnist and writer, researched thousands of Twitter documents including employee emails, boardroom presentations, government communications, newspaper articles, and blog posts. Weaving these accounts together he created a fascinating chronology of how Twitter’s founders changed (intentionally or not) the world.

“Hatching Twitter” begins with short chapters on each of Twitter’s founders, drawn together by the desire to create something that will make them notable and rich. Evan Williams is the misunderstood son of a Nebraska farm family who migrates out west to Silicon Valley.  He eventually starts the web site Blogger, which he sells to Google. Williams parlays his Google windfall into a podcasting business which his friend Noah Glass convinces him to invest in.

The business, initially known as Odeo, at first operates in make shift work spaces, going between a small cramped office and a small apartment. New employees are hired in, each with unique skill sets and personality quirks. One of these hires, Jack Dorsey begins his work as a lowly contract programmer, his significance to the future of Odeo and Twitter is unanticipated.

Odeo works to position itself as the go-to application for podcasting. One night its plans are blown to pieces when Steve jobs announces that Apple is introducing the i-Pod, which includes a major podcasting platform. Odeo’s grand vision now destroyed, Williams calls a meeting to brainstorm what the company can do to survive and appease its investors.

It’s a 2 am conversation the following morning between Glass and Dorsey that takes the idea of text messages that can be broadcasted to a broad audience. Facebook is trying a somewhat similar concept on college campuses, but Glass and Dorsey seek a way to communicate their thoughts to friends that are not close by as a solution to their own loneliness.

The concept is tweaked at meetings that follow and a new direction is forged. The next question is what to call the new company.  Before Twitter was selected, we learn that names like Worship, Quickly, Tremble, Friendstalker, Vibrate, Twitcher, and Twitchy fortunately did make the cut.

Growing pains persist throughout the early months of Twitter. The company gains followers slowly at first. Twitter’s first marketing rollout event is at a disaster, but over time “tweeting” becomes trendy and hip and Twitter popularity worldwide.

As this growth accelerates, the company’s servers have persistent problems keeping up with the site’s burgeoning traffic. Investors become antsy with the technical issues but there are always new investors waiting at Twitter’s door step. The book’s more humorous episodes include failed and bizarre individual attempts to invest in the company from Al Gore, Ashton Kutcher, and Mark Zuckerberg (Facebook).

While Twitter is evolving so are the egos of its founders. Key players may be fired from Twitter but the inept staff left to manage become vulnerable themselves, resulting in a corporate environment that violates every administrative and human resources curriculum ever written.

We learn this from the Twitter story. Bad relationships chronically fester within even a successful business. People are willing to invest in a company even when it produces zero income for several consecutive years.

We also learn that the crazy and unlikely story of Twitter is extremely entertaining. “Hatching Twitter” is well written in a style lends itself to the drama and storytelling of a good movie script. Which may be author Bilton’s overarching intent.

Chris Wendel is with Northern Initiative in Traverse City.  Based in Marquette, Michigan, Northern Initiatives provides entrepreneurs with access to capital, technical assistance, and new markets throughout northern Michigan.

Posted in book reviews | Tagged , , | Leave a comment

Book Review: “The Power of Habit”

Book Review The Power of HabitThe Power of Habit

Why We Do What We Do in Life and Business

By Charles Duhigg

Random House; First edition (February 28, 2012)

4 ½ out of Stars

Hardcover $28,

Kindle or Nook Version $12.99

After one chapter, it’s easy to see why “The Power of Habit” is the center of office discussions and has been a national best sell for has several months now.

All of us have bad habits that we desperately try to break, or see habits in others that mystify us to no end. What if we could better understand the method of how habits are formed and then take action to change them?

This gnawing question is well addressed in the book, “The Power of Habit” by New York Times investigative reporter Charles Duhigg. You may recognized the Duhigg for his work several years ago, on the unsavory working conditions at Chinese plants that manufactured Apple’s I-phone and I-pad products in China.

Part behavioral science, part bio-psychology, and part practical advice, the easy going narrative of “The Power of Habit” never wears thin. While it’s difficult to take such scientific information and make it conversational, Duhigg makes it all work, not just for analyzing personal habits but also for zeroing in on creating and changing consumer behavior, to motivating employee, and even explaining significant social change.

Duhigg explains that habits begin as a psychological pattern called a “habit loop,” with three parts: the cue, the routine, and the reward. A cue is a trigger that comes from the part of the brain that recognizes patterns, which puts your brain into a sort of automatic pilot, letting a behavior happen. The routine is the behavior itself. The reward is what the brain uses over time to remember the habit. Understanding this cycle, it’s easier to understand why we get stuck starting or trying to change habits.

Take the evolution of deodorizer Fabreez, which was destined for the Proctor and Gamble graveyard of failed products. Once the reward (or product benefit) was reframed from getting rid of bad smells to making a just cleaned room to smell as good (as it looked), the product took off, eventually becoming a staple of many American households.

Starbucks had the challenge of hiring inexperienced employees lacking habits for enduring the demands for busy customer rushes and the occasional persnickety coffee snob that could set off the front line staff.  Using the habit loop, each store was able to develop employees and a stronger team environment that significantly lowered employee turnover.

Target uses the consumer information it accumulates to build sophisticated buyer profiles. Finely tuned offers and coupons are calibrated to the customers with the intention of altering their buying habits. The book describes how the analysis of this information (gathered through receipts, online purchases, surveys) that can identify life changing experiences, creating offers that change the consumer’ s habits (and purchase more Target products).  A fascinating story is told of how Target is able to identify women who are pregnant in their first trimester. The challenge then becomes how to craft an appropriate offer to the expectant mother without being perceived as invasive to their privacy.

Bottom Line: “The Power of Habit” has wide appeal for those with their own personal motivations of changing the way they do things. But, the book also addresses consumer and social behavior with the author Duhigg weaving what could be boring university research into tremendous stories that will entertain most readers.

Chris Wendel is a consultant and lender with Northern Initiative in Traverse City. Northern Initiatives is a private, non-profit community development corporation that provides entrepreneurs with access to capital, information, and new markets.

| Leave a comment

Do Mobile Food Businesses Drive Economic Development? Ahhh, Yeah…

By Chris Wendel

The city of Traverse City has some decisions to make regarding mobile food businesses (both food trucks and food carts). At first blush it’s easy to assume that mobile food entrepreneurs negatively impact established restaurants, but there are plenty of local factors for endorsing, not banning this type of business development.

IMG_0179Business Breeds Business: Cluster growth in the food and agricultural businesses is well documented in northwestern lower Michigan. Back in the 1970’s it didn’t take long for people to realize that two wineries on the Old Mission Peninsula or in Leelanau County were a good thing, but adding more wineries didn’t mean failure for those that were first established. Instead, additional wineries made both Old Mission and Leelanau renown for their wine, attracting customers from downstate, across the U.S., and now internationally. This non-protective attitude provided our area with a fortunate example of “business breeding business”.

What would have happened if Traverse City had called it good with two microbreweries several years ago? We could have missed out on what is now a burgeoning sector that includes not just retail and restaurant development, but also local agricultural suppliers that grow and provide hops, and soon will supply us with barley and malt. Instead of the pie being divided into smaller pieces, the microbrew phenomenon in the Grand Traverse region attracts people from far outside of the area, creating a larger market of potential customers that at first didn’t exist.

Short changing the emerging mobile food movement right now would mean eliminating a sector that holds the same promise as the local wine and microbrew movements had in their infancy.

Different Buying Decisions: Making the assumption that mobile food businesses roaming harvestsimply take customers from established restaurants is diminished when one considers people’s actual motivations to buy:

  • A customer may need to buy something on-the-fly and not have an hour to sit down at a restaurant for lunch or dinner.
  • There’s an opportunity to locate food truck and cart businesses in areas that might be lacking food options but still have a critical mass of working people or residents (think Lay Park west of Hagerty Insurance with its 500+ employees).
  • It’s not only people walking around downtown that are mobile food vendor customers. There’s another potential market with virtual and home based workers in nearby residential areas away from restaurant competition.

Business Incubation: From a small business development perspective, mobile food businesses are the perfect start-up incubator compared to the traditional restaurant model that is simply cost prohibitive for many entrepreneurs. It makes sense for someone considering any kind of business to limit start-up costs and test a concept without putting his or her life savings on the line (or home up for collateral).

We’re a Foodie Town, Right?: With Traverse City consistently topping the lists of Foodie Towns in America, it’s only right to have the process and structure in place to encourage mobile food commerce rather than keeping food entrepreneurs outside of downtown, or banning them altogether (creating an economic opportunity for another forward thinking community).

NMC Connection: It would make sense to integrate the mobile food model into the curriculum of the NMC Culinary Arts Program, combining small business training with the existing food related courses.

Restaurant Participation: It’s wise to have parameters that encourage established restaurants to have mobile food businesses of their own. Also, why not have a restaurant owner or chef mentor an ambitious employee to get them started with their own food establishment (again, without the major upfront costs)? This mentor-to-owner relationship could be the perfect feeder system for future “bricks and mortar” restaurant location openings.

So maybe it’s time to stop being so paranoid and realize that mobile food trucks and food carts can be a positive influence for job growth, helping more people make a living, and not necessarily limit the avocation of others.

Posted in food incubator, mobile food business, traverse city | 9 Comments

Book Review: “Like a Virgin” by Richard Branson

Secrets They Don’t Teach You At Business School

Published September 25, 2012

352 Pages

Softcover – $16.00

Kindle Version – $9.99

Four out of Five Stars

Like a Virgin - Secrets they won’t teach you at business school

Sir Richard Branson, the internationally famous entrepreneur, adventurer, and self-proclaimed icon has the distinction of being the only person in the world to “have built billion-dollar companies from scratch in eight different sectors”. As you can guess there’s some ego to get past here with Branson’s latest book, Like a Virgin. But as Walt Whitman once said, “If you’ve done it, it ain’t bragging”. Well, it’s safe to say that Branson has accomplished enough for him to be able to what say just about anything he feels like expounding on.

With this in mind, one also has to appreciate the walking handbook quality of this sometimes random, but incredibly insightful book. Learn from my mistake, and don’t try to plow through Like a Virgin, thinking that one chapter is a building preamble flowing effortlessly from one topic to the next.

Instead, I recommend taking a look at the book’s Table of Contents and using it more as a reference guide to issues that you have experienced or may have now with your business situation. This can be from the perspective of an owner, investor, or employee. There are roughly 75 different topics covered with these short vignettes. Having the perspective of someone like Branson, who has such a thorough and successful background, makes Like a Virgin a stellar resource. Here are some examples of the varied subjects and content:

The Perfect Pitch, provides best practices for anyone trying to raise money for a business or project. Branson has been on both sides of this table, and presents a no-nonsense approach that rationally explains the motives of both the investor and the borrower.

More Walking and Talking. Less Typing and Griping, will strike a chord with many stuck in office or professional situations where a key player would rather send a passive aggressive email than simply pick up the phone and effectively communicate. Anyone who has experienced the email that creates more questions than answers (and the resulting, time-sucking politics), will relate to this section.

Kick Start The Economy, lists 10 tips for jump starting the economies of the world, complete with a common sense prescriptions for what needs to be done and who needs to do it. Branson is certainly qualified to weigh in on this from his experiences.

The topics covered are up-to-date and wide ranging. This is guts of the book, and the insight from Branson is many times humorous and but always honest. It’s interesting to hear Branson admit and explain details of the businesses he started and that failed.

Branson also takes time to look back at others that have inspired him along the way, acknowledging that Steven Jobs is perhaps the greatest entrepreneur of all time. He believes that Jobs built his customer loyalty around innovative products. Branson then explains that the only way he knew how to succeed was to build his business around customer service. It’s these customer opportunities and recognized voids in the marketplace that are the inspiration for Branson’s diverse (in terms of product) business concepts.

Don’t get the idea that Like a Virgin is heavy on ground breaking business theory. The point is that Branson is a true entrepreneur that is able to innovate and adapt like no one else. I couldn’t help but imagine sitting down with Branson at a pub or coffee shop and having the ability to ask him anything about building a successful business. If that were to ever happen, the transcript from that conversation would sound something close to the content of Like a Virgin.  Like any storyteller, you might hear a few things more than once (Branson mentions multiple times how he started a music magazine), but that’s a minor demerit. If you’re looking for a refreshing alternative to the mindless drivel of most mass produced business books, Like a Virgin is a great choice.

Chris Wendel is a consultant and lender with Northern Initiative in Traverse City. Northern Initiatives is a private, non-profit community development corporation that provides entrepreneurs with access to capital, technical assitance, and new markets.

Posted in book reviews, Richard Branson | 1 Comment

Book Review: A Slice of the Pie, How to Build a Big Little Business

A Slice of the Pie, How to Build a Big Little Business

By Nick Sarillo

Reviewed by Chris Wendel

Running a restaurant is believed to be one of the most difficult feats for a business owner.      So, imagine managing two restaurants during turbulent economic times. This is story of  Nick Sarillo, the owner of the popular Nick’s Pizza in suburban Chicago, and his experience trying to make it all work when his financial advisors suddenly tell him that it’s time to shut the doors.

With this as a background, A Slice of the Pie takes a deep dive into building a business culture that is so clear and strong, that the infectious enthusiasm of Sarillo’s employees brings customers back again and again. Sarillo’s two restaurants gross six times the revenue of a comparable pizza restaurant, with an annual employee turnover rate of less than 20 percent.

Sarillo decided to open his first family restaurant with experience more as a carpenter than a traditional business background. Sarillo’s father had previously run a pizza business, but his Dad was rather old-school with an assumed mistrust of employees and an inability to escape the constraints of a traditional top down management style. Sarillo the younger learns through his own early life experiences that employees respond better when their opinions are valued and they become part of the business’ planning and growth process.

The development of Sarillo’s first restaurant focuses on creating a customer experience that is superior compared to any potential competitors, even when his father chides him for not building this restaurant on the cheap and for actually asking employees for their feedback. This feedback is the important factor in Sarillo’s tracking and rewarding metrics that allow employees to express their own personalities within the framework of a well understood (and followed) company purpose.

Adding a second Nick’s Pizza location provides a good case study for business owners contemplating a similar move. It’s the well documented managerial systems and metrics that make this expansion happen successfully.

Despite the rigors of managing two large family restaurants, Sarillo maintains the ability to step back and analyze his operation. This ability to “work on the business, not in the business” includes improving efficiencies, engaging in self-improvement, and for the most part, not micro-managing his people.

Sarillo’s skilled balancing act isn’t always enough. His lack of financial understanding, the economic upheaval of 2008-09, and with plans for expansion already under way, Nick’s Pizza suddenly finds itself at the brink of bankruptcy. The summary of these events are the most compelling part of the book. Not many business owners would be as frank and forthcoming, but Sarillo bares his soul, describing his own shortcomings when he is forced to face the ultimate question – How can I save my company and the employees that have made it so special?

The exact details of how Sarillo responds and defeats the odds is a secret that will only be revealed by reading A Slice of the Pie (hint: it has to do with an email). As you can guess, Nick’s Pizza survives, at least at the time of the book being published. Sarillo’s ability to endure has just as much to do with the management and culture shared by his employees as it does with the ability to build a business that the local community loves.  That community support plays a large hand in saving Nick’s Pizza in its time of despair.

A Slice of the Pie is an interesting read, although one has to wade through some later chapters that seem to be redundancies of ideas that were well explained earlier. It should be noted that the book’s foreword is written by Bo Burlingham, author of the bellwether book Small Giants. Forwards are usually gratuitous preambles, but Burlingham eloquently explains why Nick’s Pizza should be added the list of businesses that choose to be great rather than big.

Chris Wendel is a consultant and lender with Northern Initiative in Traverse City. Northern Initiatives is a private, non-profit community development corporation that provides entrepreneurs with access to capital, technical assistance, information, and new markets.

Posted in A Slice of the Pie, book reviews | 1 Comment

Book Review: Good Boss, Bad Boss

Good Boss, Bad Boss

How to Be the Best…and Learn from the Worst

by Robert I. Sutton

Reviewed by Chris Wendel

340 pages

Softcover, $16.99

Kindle Version, $9.99


Four out of Five Stars


Tommy Lasorda the baseball successful manager and executive for the Los Angeles Dodgers once said that managing people is like holding a dove in your hand. “If you hold it too tightly, you kill it, but if you hold it too loosely, you lose it.”

All of us have a good idea of what makes a good or bad boss. When it comes down to it, everyone prefers to work under a good boss, but what exactly are the characteristics of a manager that makes this happen?

This pressing question is more than answered in Good Boss, Bad Boss, a recent book authored by Robert I. Sutton, Professor of Management Science and Engineering at Stanford University. Sutton implements psychological research along with interviews and case studies to explain the difference between exemplary managers that employees love and are truly dedicated to and those who’s bad behavior labels them as “bossholes”.

The book fortunately first focuses primarily on the habits and qualities of good bosses. Sutton explains that good bosses are keenly self-aware and avoid what is termed the “toxic tandem” of being too self-centered to realize that their employees are watching closely what their supervisor does.

When Linda Hudson was named the first female president of General Dynamics she dressed with a uniquely tied scarf on her first few days on the job. Soon she noticed several women in the large office wearing their scarves tied exactly the same way. The story serves as a lesson of how peers, superiors, and customers are watching the person higher up on the ladder for cues for patterning their own behavior.

A good boss also demonstrates empathy for employees, protecting them from inappropriate workplace behavior. The idea is to establish and maintain an environment where employees feel protected not just from rude behavior of other employees, but also from threats from further up the corporate ladder. The boss who fights these battles and takes the blame when things go badly (while also spreading around the credit when the team performs well) is rewarded with strong long term employee loyalty.

The good manager pays close attention to employees that are truly valuable and the employees that will do the consistent in the trenches work. Rewarding those who truly deserve it rather than the ones who boast about their accomplishments goes a long way towards building a strong dedicated team.

Another attribute of a good boss is being humble enough to realize that they don’t know everything. This humility goes along way when combined with the boss’ overall demonstration of persistent confidence.  Sutton points out that managers realize that running a department or company is more like a marathon then a sprint, with sustained but consistent behavior that creates a safe, productive work place.

The subject of bad bosses is addressed in the book’s Chapter 8: “Squelch Your Inner Bosshole” . Besides missing many of the characteristics of good managers, bad bosses wreak havoc in the workplace leaving many of their followers felling “disrespected, emotionally damaged, and de-energized”. Bad bosses many times are copying the behavior of their own bad boss role model or are reacting poorly to the pressure of missed deadlines, not reaching company goals, or demanding customers.

Many times this poor supervision becomes ingrained into the company culture. It may take adjustments at the very top to ask how change this behavior by instituting strict policies that stress courteous standards for treating fellow employees. Sutton suggests that bosses can keep themselves in line by offering a monetary reward to employees who tell them when they are being a jerk.

Good Boss, Bad Boss is essential to anyone who is managing people for the first time and those who have that nagging feeling that they should improve their managing skills. Sutton’s narrative does an excellent job of weaving together academic data with real life stories of boss behavior from both large and small businesses.

Chris Wendel is a consultant and lender with Northern Initiatives in Traverse City. Northern Initiatives is a community development organization based in Marquette, Michigan that provides entrepreneurs with access to capital, information, and new markets.

Posted in book reviews | 2 Comments

Book Review: The One Minute To-Do List

The One Minute To-Do List: Quickly Get Your Chaos Completely Under Control

By Michael Linenberger, New Academy Publishers, Copyright 2011

Price: Softcover $12.95, Kindle version $7.95

Rating: 3.5 out of 5 stars, reviewed by Chris Wendel

It seems that all of us seem to have more intense workloads and having the actual time to bear down and actually get things done is a challenge.  Some over-achievers take pride in telling others how hectic their schedules are, to the point where being busy is a status symbol for our over-scheduled society. Others feel fell guilt when lamenting on how busy they are, believing that complaining about it only minimizes the time of the others we are interacting with.

It may be our collective imaginations but the cascade of information that is hurled at us in the course of a day from the multiple media sources we are exposed to is immense compared to ten or even five years ago.

Take the accelerated work pace that all of us face, combined with daily onslaughts of email messages and internet diversions and it’s no wonder that there is a desire for all of us to get us refocused by someone or something.

With these additional distractions as a backdrop, it’s hard to imagine a book that could improve on the tried and true concept of a “to-do” list. That long tested time management concept of “listing your work and working your list” is still practiced by most of us in one way, shape or form.

Michael Linenberger and his latest book The One Minute To-Do List is that person and the book. Prior to One Minute To-Do List (which the author acronyms into 1mtdl), Linenberger wrote other time management books including the popular Master Your Workday Now and Total Workday Control Using Microsoft Outlook.

The secret of Linenberger’s success is that he never gets too complicated and that is what makes this book work. Linenberger quickly classifies to-do lists into three basic categories: Critical Now, Opportunity Now, and Over the Horizon.

Critical Now includes tasks that are absolutely due today. It is essential that these are at the top of your mind and not cluttered by the other two categories. Opportunity Now are items that aren’t as urgent as Critical Now tasks but you would work on now if you had the chance or opportunity. Our Over-the –Horizon List are tasks that require ten days or more to accomplish and will become urgent later on.

None of this is exactly rocket science but what follows next is managing these urgency zones with a series of rules that prioritize and measure urgency. As Linenberger states: “Most people create and use to-do lists incorrectly – they do this because they emphasize the wrong things. In other words, they prioritize wrong. And the common reason for misprioritizing (sic) is being confused about the right way to measure importance.”

If everything is important than we get bogged down and nothing is accomplished. Linenberger cuts to the chase with 114 pages of rapid fire advice that one can easily read in one sitting.

When it’s all consumed the One Minute To-Do List is a quick, effective way to calibrate your time management skills without a time consuming overhaul. In other words, Linenberger is not asking readers to reinvent the wheel but instead use easy to follow, common sense techniques that are worth the minimal investment of what all of us value most – time.

Will it work for you over the long haul, who knows? Regardless, Linenberger’s methods utilized even in a piece-meal fashion are worth adding to your time management regimen. Add his integration of Microsoft Outlook and newly developed android phone applications like Toodledo to and one can take the science of writing a to-do list to a whole new level. Now, what was I doing?

Chris Wendel is a consultant and lender with Northern Initiative in Traverse City. Northern Initiatives is a private, non-profit community development corporation that provides entrepreneurs with access to capital, information, and new markets.

Posted in book reviews | Leave a comment

Book Review: The Complete Idiot’s Guide to Starting Your Own Business

By Ed Paulson, Alpha Books (Sixth edition), Copyright 2012,

Reviewed by Chris Wendel

292 Pages,


Rating: Four out of Five Stars

It may seem strange to be reviewing a book in the “Complete Idiot’s” series (books that provides a basic understanding of a complex and popular topic) because for many, the “Complete Idiot’s” moniker may leave the impression that the content is dumbed down for its intended audience. While there is no shortage of books for those considering the plunge into self-employment, “The Complete Idiot’s Guide to Starting Your Own Business” is the right book for a prospective business owner because of its overall thoroughness and lack of agenda.

When I say lack of agenda, I’m referring to author Ed Paulson’s well-presented nuts and bolts approach that is unlike many start-up primers, that are full of self-promoting stories that say more about the author’s ego then business. Paulson counters this trend with a solid overview that is honest about the risks and rewards of starting a business, while providing the details on how it can happen successfully.

The book begins in the right place with sections on assessing if you are the type of person well suited for starting a business. Choosing the right type of business is discussed at length, but is also made clear that it’s not just the type of business that will work for your personality and lifestyle that’s important, it has a lot to do with quantifying the potential market is for the concept (and if that market can generate the sales to make it work financially).

This is where so many aspiring entrepreneurs make their fatal mistake, falling in love with the product or concept and charging full steam ahead before they realize the market is not large enough. Dalton explains all of this in a logical well thought out manner that tends to not overwhelm.

For those who shy away from numbers and financial analysis, “The Complete Idiot’s Guide to Starting Your Own Business” does a tremendous job with estimating start-up business costs (and yes, they are always higher than you think), explaining the essentials of income statements, balance sheets, and cash flow statements (again without being too overwhelming).

And then there is the business plan. Another one of my complaints about start-up business books is their immediate urge to have one sit down and write a business plan. Business plans are important for the guiding a business, attracting investors, and long term success, but making it an initial priority isn’t always best. The author understands this and instead works in a more concise way to see if the business is feasible. Again are there enough customers to sell to, and will the product or service produce enough in revenue to be successful?

When it does come time to write that business plan, this book has that well covered. Perhaps that is the strength of “The Complete Idiot’s Guide to Starting Your Own Business”– its detailed approach that contain the Idiot’s Guide trademark definitions, examples, and anecdotes. The book also describes challenging situations that occur once a business is off the ground (employees, funding, growing pains)

The book’s only downside is its shallow dive with exploring financial resource options and the lack of connection the book makes to private and public resources that exist throughout the U.S. that provide small business assistance. Locally, these include SCORE, Small Business & Technology Development Center (MI-SBTDC), chambers of commerce, and Northwestern Michigan College, all of which have a strong presence in the Grand Traverse area. The assistance of these organizations is the perfect complement to the material presented in “The Complete Idiot’s Guide to Starting Your Own Business”

Despite the minor deductions, “The Complete Idiot’s Guide to Starting Your Own Business” is an excellent starting place for those considering the plunge into business ownership. Once read it becomes a valuable reference guide to come back to, again and again.

Chris Wendel is a consultant and lender with Northern Initiative in Traverse City. Northern Initiatives is a private, non-profit community development corporation that provides entrepreneurs with access to capital, information, and new markets.

Posted in book reviews | 2 Comments

Book Review: If I Had a Water Buffalo

If I Had a Water Buffalo

Microfinance as a Means to Sustainability

By Marilyn A. Fitzgerald, Ph.D.

Reviewed by Chris Wendel

Softcover: 196 pages, $18.95

Publisher: CGS Publishing, Traverse City, Michigan, (November 16, 2011)

It’s not often that I’m able to review a book written by a local Northern Michigan author. Therefore, I looked forward to reading “If I had a Water Buffalo” by Marilyn Fitzgerald of Traverse City. Fitzgerald has traveled extensively throughout the world and provides consulting and publication services through her company, Common Ground Solutions.

The book’s subtitle:  “Microfinance as a Means to Sustainability”, suggests that it should focus on the process of lending money to individuals or smaller businesses. In reality the “If I had a Water Buffalo” is more broadly based, addressing the essentials of humanitarian aid that the author has learned through her years of education and experience.

It’s eye opening to hear Fitzgerald tell of the well intentioned service clubs and private donors that are often mismatched with the actual needs of the community and people that they are intended to serve.

The book’s title, “If I had a Water Buffalo” refers to Fitzgerald’s work in a rural village in Indonesia. Fitzgerald was on her fourth trip to this severely poor area, working with money obtained back home in the U.S. to fund children for school.

The program in this village had been relatively successful yet there were still unmet challenges including some children that desired an education. Simply collecting more money from donors in the U.S. was becoming problematic. It was about this time that Fitzgerald was given a suggestion by a man in the village named Nyoman that would change her entire approach to fundraising. Nyoman wanted…a water buffalo.

Nyoman insisted that if he had the $250 to purchase a water buffalo that he would be able to harvest the nearby rice fields three times a year (rather than one), thus tripling the capacity of the rice field and Nyoman’s income. That additional income could then be used to send Nyoman’s own children to school rather than relying on donations from Fitzgerald’s donors and others.

This breakthrough was a game changer for Fitzgerald who learned that the water buffalo example was a metaphor of sorts for understanding the local landscape before blindly solving the problem and making a small initial investment that can pay off many times over.

The book is divided into three sections that lay out the essentials to: “Learn how sustainability, relationship building, integrative negotiation, and project management are keys to stopping the endless cycle of fundraising and instead have a long-lasting, positive impact”.

Fitzgerald focuses much of “If I Had a Water Buffalo” on building models for giving that will attain lasting outcomes, which in the beginning is not part of the plan for many novice humanitarian aid efforts. This process includes serious negotiation, relationship building, and many times conflict that take considerable time and effort.

By writing “If I had a Water Buffalo”, Fitzgerald is able to combine her well vetted approach for fine tuning humanitarian aid campaigns with great stories that fit together in book that is well worth reading. At times the book is somewhat heavy in theory but that should not be a major deterrent for anyone.

I have gotten to know Fitzgerald over the years; therefore I’m not rating this book. We actually worked on a local effort to bring more financial resources to local small businesses that was initially not successful, but like the book itself, that experience was part of the winding road that needed to be traveled before a successful result was eventually reached.

Chris Wendel is a consultant and lender with Northern Initiative in Traverse City. Northern Initiatives is a private, non-profit community development corporation that provides entrepreneurs with access to capital, information, and new markets.

Posted in book reviews | Leave a comment