Tag Archives: Traverse City

Keeping the Customers you Already Have

By Chris Wendel                                                                  The process of turning a one-time customer into a repeat long-term buyer is never an easy task. In this world of competitive pricing, web based competition, and multiple buying choices; one has to be savvy to keep … Continue reading

Posted in Partner Resources, Resources, SBTDC | Tagged , , , , , , , , , , , , | Leave a comment

Customer Service from the Inside Out…

By Chris Wendel, Regional Director, MI-SBTDC Business people behaving badly, sounds bad doesn’t it? As customers, all of us run into situations where people don’t exceed our expectations or even worse, make us feel downright insignificant. Be it the disinterested … Continue reading

Posted in Partner Resources, Resources, SBTDC | Tagged , , , , , , , , , , | Leave a comment

Job Loss Can Lead to Entrepreneurial Pursuits

By Chris Wendel, Regional Director, MI-SBTDC Start up companies can geminate from the strangest of circumstances; getting back at one’s boss, realizing a childhood dream, or just getting out of the restrictive nature of an office job. Lately, there has … Continue reading

Posted in Partner Resources, Resources, SBTDC | Tagged , , , , , , , | 1 Comment

The Knowledge Economy: Making the Transition

by Chris Wendel, Regional Director, MI-SBTDC We’ve heard much talk lately about the “knowledge economy” and its role in our national, state, and local situations. From a broad perspective the knowledge economy refers to the transition from an activity centered on … Continue reading

Posted in Partner Resources, Resources, SBTDC | Tagged , , , | 1 Comment

Aligning Personal & Business Goals

Guest Columnist, Peter Wendel Once again we enter a new year. But this one is different! We have a new president elect, the economy is in shambles and every business is facing new, serious challenges. What used to work won’t … Continue reading

Posted in Partner Resources, Resources, SBTDC | Tagged , , , , , | Leave a comment