Tag Archives: marketing

Small Business Marketing Shifts to New Model

By Chris Wendel, Regional Director MI-SBTDC The internet and other related technological advents are drastically changing the way businesses market themselves. Gone are the days of guessing the demographics of a perceived target audience and somewhat blindly sending out advertising … Continue reading

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Branding with Buttons (and more)…

The foundation of any business marketing program worth its salt is branding. This includes the development of a name, logo, and slogan combined with consistent fonts, typestyle, and colors. This branding is then used consistently with signage, business cards, print … Continue reading

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