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by Chris Wendel The world of marketing seems to be constantly adjusting to changing mediums, ad leery consumers and technology that allows us to more easily ignore messages altogether. It is a well accepted notion that through the years we … Continue reading
By Chris Wendel The process of turning a one-time customer into a repeat long-term buyer is never an easy task. In this world of competitive pricing, web based competition, and multiple buying choices; one has to be savvy to keep … Continue reading
By Chris Wendel, Regional Director, MI-SBTDC Business people behaving badly, sounds bad doesn’t it? As customers, all of us run into situations where people don’t exceed our expectations or even worse, make us feel downright insignificant. Be it the disinterested … Continue reading