Tag Archives: branding

Book Review: “Buying In”

by Chris Wendel The world of marketing seems to be constantly adjusting to changing mediums, ad leery consumers and technology that allows us to more easily ignore messages altogether. It is a well accepted notion that through the years we … Continue reading

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Branding with Buttons (and more)…

The foundation of any business marketing program worth its salt is branding. This includes the development of a name, logo, and slogan combined with consistent fonts, typestyle, and colors. This branding is then used consistently with signage, business cards, print … Continue reading

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