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Reviewed by Chris Wendel, See the printed version of this review in the July edition of the Traverse City Business News Poke the Box by Seth Godin, When was the last time you did something for the first time? It was strange to … Continue reading
Two business plan competitions are heating up, the proven GLEQ and the new “Accelerate Michigan Innovation Competition.” The new program focuses heavily on prizes and exposure. There are a total of $1 million in awards, and the awards will be … Continue reading
by Chris Wendel The world of marketing seems to be constantly adjusting to changing mediums, ad leery consumers and technology that allows us to more easily ignore messages altogether. It is a well accepted notion that through the years we … Continue reading
We’re doing some informal research for a food related client and could use your help. Not gelato. Not frozen custard. Not in your grocer’s freezer. We’re looking for your favorite home-made ice cream location in Michigan. Moomer’s here in Traverse … Continue reading
By Chris Wendel A few days ago I was reading through a newsletter sent out by a local township to its taxpayers. One section of the newsletter highlighted the huge number of business failures in the township within the last … Continue reading
by Chris Wendel Self-help books have always been a quandary for me. I seldom buy wholeheartedly into anything that someone is pushing. I’ll keep my distance and glean what I can, but other than college football and an occasional Bon … Continue reading