Category Archives: SBTDC

Redefining Rural Development in Michigan’s New Economy

Redefining Rural Development in Michigan’s New Economy This recent summary piece describes both the definition of rural development in Michigan and how it has changed in recent years. It includes both opportunities and challenges for Michigan’s rural economy going forward. … Continue reading

Posted in Northwest Michigan, SBTDC | Leave a comment

Marketing: How much is enough?

How much do you spend on marketing for your business? Like so many areas of small business development the answer is, it depends. If your business is attempting to enter a competitive market there will be considerably more investment in branding … Continue reading

Posted in Managing online presence, SBTDC, small business trends | Leave a comment

Managing Online Presence: Awareness and Diligence

by Chris Wendel We’ve talked at length on this web site about both traditional and online methods of marketing one’s business. What is evident from the organization’s we talk to is the lack of awareness of the part of many business … Continue reading

Posted in Managing online presence, SBTDC | Leave a comment

“3/50 project” offers new spin on buying local

Touted as an “independent business lovefest”, a new online movement the 3/50 Project has gained momentum and reminds us again of the benefits of buying local. The 3/50 project began with a post on retail consultant Cinda Baxter’s blog at AlwaysUpward.com. “Five … Continue reading

Posted in Northwest Michigan, SBTDC, small business trends | Leave a comment

How introverted are you?

Book Review by Chris Wendel Networking is one of those activities that people seem to either love or loathe. I have to admit, prior to reading this book I thought of myself as an adept networker, as least as far … Continue reading

Posted in book reviews, SBTDC, small business trends | Tagged | Leave a comment

2011 Business Trends for the Grand Traverse Region

As another year ends, it’s a good time to take stock of some of the new trends that will likely impact small business in the Grand Traverse Region in 2011. Mobile Marketing: This would include mobile phone applications and new … Continue reading

Posted in financing options, SBTDC, small business trends | Tagged , | Leave a comment

What are your top mobile phone apps for 2010?

By Chris Wendel It’s that time of the year, time to reflect, recharge, and come up a list of favorite something from the past year. In this case, I was in the process of putting together a highlight list of our … Continue reading

Posted in SBTDC | Tagged , , , , , , , , , , | Leave a comment